Mental health professionals are raising alarm bells over a concerning new behavioural pattern affecting children as young as eight years old. Termed ‘cosmeticorexia,’ this condition is characterised by obsessive skincare routines and compulsive engagement with beauty content on social media platforms. Clinical observations documented by mental health experts reveal that children are spending excessive hours researching skincare products, watching tutorials, and performing increasingly complex multi-step routines.
The phenomenon appears directly linked to exposure to beauty influencer content on platforms such as TikTok and Instagram, where skincare regimens are routinely promoted to young audiences. Mental health professionals express concern that these obsessive behaviours can significantly interfere with children’s sleep patterns, social development, and overall well-being. Parents and caregivers are encouraged to monitor their children’s social media consumption and watch for warning signs of compulsive skincare behaviour that may require professional intervention.
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