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GMJ News > GMJ Briefs > NHS Launches Digital-First Care Model With Appointment of Online Trust Chair

NHS Launches Digital-First Care Model With Appointment of Online Trust Chair

GMJ
Last updated: 24/06/2026 06:26
By
Prof. Giorgi Pkhakadze
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NHS Online hospital trust digital healthcare platform interface showing virtual consultation capabilities
NHS appoints John Browett as first chair of groundbreaking Online NHS Trust, marking major milestone in digital healthcare delivery. The virtual hospital trust will provide specialist care through NHS App and video consultations. — Photo by Max Tcvetkov on Unsplash (Unsplash License)
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1 min read|160 words

The National Health Service has appointed John Browett, a seasoned business executive from the retail sector, as the founding chair of the newly established Online NHS Trust. This landmark appointment signals the NHS’s commitment to transforming healthcare delivery through digital innovation and virtual care platforms.

The Online NHS Trust represents a fundamental restructuring of how specialist consultations are delivered in the UK healthcare system. Rather than requiring patients to attend physical hospital locations, the trust will leverage the NHS App infrastructure and video consultation technology to provide remote access to specialist medical expertise.

This initiative reflects a broader strategic shift within NHS England toward patient-centered, accessible care models. By integrating virtual consultations into established digital infrastructure, the trust aims to reduce geographical barriers to specialist treatment and improve patient convenience while maintaining clinical quality standards. The appointment underscores the NHS’s recognition that modern healthcare delivery requires both clinical expertise and sophisticated business leadership.

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ByProf. Giorgi Pkhakadze
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Prof. Giorgi Pkhakadze, MD, MPH, PhD, is Editor-in-Chief of the Georgian Medical Journal and Chair of the Public Health Institute of Georgia (PHIG). He is Professor and Head of the Department of Social and Behavioural Sciences at David Tvildiani Medical University, and Secretary/Treasurer of the UEMS Section of Public Health. ORCID: 0000-0001-7609-4515.

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