A new behavioural concern termed ‘cosmeticorexia’ has emerged among children, characterised by obsessive preoccupation with skincare routines and products. Parents should be aware of three key indicators: children spending multiple hours daily on skincare routines that interfere with normal activities, excessive time consuming beauty influencer content on social media, and escalating investment in skincare products despite their young age.
Mental health professionals warn that this compulsive behaviour can significantly impact children’s sleep quality, academic performance, and social engagement with peers. The condition typically develops following exposure to beauty content on platforms like TikTok and Instagram, where skincare regimens are prominently featured. Early intervention is crucial; parents noticing signs of obsessive skincare preoccupation should consider limiting screen time and consulting mental health professionals to prevent further psychological impact on their child’s development and well-being.
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