World Health Organization · 2025 · 70 pages
Step-by-step guidance for national health authorities to adapt WHO antenatal and postnatal care recommendations to their country context.
- Issuer
- World Health Organization
- Edition
- 2025
- Audience
- National and subnational policy-makers, programme managers, maternal and child health implementers, ministry of health staff
- Evidence
- Implementation toolkit based on GRADE-rated WHO ANC (2016, with updates 2020–2022) and PNC (2022) recommendations; toolkit itself developed through iterative user testing in six countries
- Reviewed
- 15 Oct 2026 · GMJ
What this guideline says
GMJ summary
This toolkit provides a structured, four-step process for countries to adapt the 2016 WHO antenatal care (ANC) recommendations and the 2022 postnatal care (PNC) recommendations to their national context. It guides ministries of health and national programme managers through conducting a baseline assessment of current service provision, organizing stakeholder meetings, creating or updating national guidelines, and holding validation meetings to achieve consensus and plan implementation.
The toolkit centres on a baseline assessment tool (BAT) comprising 12 worksheets that enable country teams to evaluate current ANC and PNC provision against WHO recommendations and produce two key outputs: a country-specific package of ANC and/or PNC interventions, and a SWOT (strengths, weaknesses, opportunities, threats) analysis to inform implementation planning. The WHO ANC model proposes eight scheduled contacts during pregnancy; the PNC model proposes four contacts after birth—one within 24 hours (in facility for at least 24 hours or home visit), at 48–72 hours, 7–14 days, and at six weeks postpartum.
The toolkit emphasizes the importance of multistakeholder engagement, including representatives from vertical programmes (malaria, TB, HIV, immunization), health information systems, supply chain, professional associations, implementing partners, and community groups. It has been pilot-tested in Burkina Faso, India, Rwanda, Zambia, and Guinea, with revisions informed by country feedback to support both ANC and PNC adaptation together or separately.
Key points
For clinicians — doses and thresholds as stated in the guideline
- The WHO ANC model schedules eight contacts: up to 12 weeks, at 20, 26, 30, 34, 36, 38, and 40 weeks of gestation, with return for delivery at 41 weeks if not given birth.
- The WHO PNC model schedules four contacts: within first 24 hours after birth (facility care for at least 24 hours or home visit within 24 hours), at 48–72 hours, between 7–14 days, and during week 6 postpartum.
- All pregnant women should receive daily iron and folic acid supplementation for 90+ days during pregnancy (ANC Recommendation A.2.1).
- One ultrasound scan before 24 weeks of gestation is recommended to estimate gestational age, detect fetal anomalies and multiple pregnancies, and reduce induction for post-term pregnancy (ANC Recommendation B.2.4, updated 2022).
- In malaria-endemic areas, intermittent preventive treatment in pregnancy (IPTp) with sulfadoxine-pyrimethamine should be provided at each ANC contact from 13 weeks onwards (ANC Recommendation C.6, context-specific).
- Universal newborn screening for hyperbilirubinaemia using transcutaneous bilirubinometer should be part of discharge readiness assessment (PNC Recommendation B.1.4).
- Exclusive breastfeeding should be supported from birth until 6 months of age at every postnatal contact (PNC Recommendation B.5.1).
- Women should receive postnatal care in the facility for at least 24 hours after birth; for home births, first contact should occur within 24 hours (PNC Recommendation C.1).
WHO ANC model for a positive pregnancy experience: recommendations mapped to eight scheduled ANC contacts
Table extracted from the guideline
| Type of intervention | Type of recommendation | Contact 1 (12 wk) | Contact 2 (20 wk) | Contact 3 (26 wk) | Contact 4 (30 wk) | Contact 5 (34 wk) | Contact 6 (36 wk) | Contact 7 (38 wk) | Contact 8 (40 wk) |
|---|---|---|---|---|---|---|---|---|---|
| Nutritional counselling on healthy diet and physical activity | Recommended | X | X | X | X | X | X | X | X |
| Daily iron and folic acid supplements | Recommended | X | X | X | X | X | X | X | X |
| Calcium supplements | Context-specific | X | X | X | X | X | X | X | X |
| Ultrasound scan | Recommended | X | X | ||||||
| Testing and counselling for HIV and syphilis | Recommended | X | |||||||
| Antibiotics for asymptomatic bacteriuria (ASB) | Recommended | X | X | X | |||||
| Tetanus toxoid vaccination | Recommended | X | |||||||
| Malaria prevention: IPTp | Context-specific | X (13 wk) | X | X | X | X | X | ||
| Gestational diabetes screening | Recommended | X | X | X | X | X | X | X | X |
Source: World Health Organization, Toolkit for adaptation of the WHO recommendations for a positive pregnancy and postnatal experience. Reproduced in summary form.
What changed in this edition
Versus the previous edition
- The toolkit has been revised from the original 2018 ANC-only version to include the 2022 PNC recommendations and support adaptation of both ANC and PNC together or separately.
- Updates to ANC recommendations incorporated include: one ultrasound scan before 24 weeks (2022 update), multiple micronutrient supplements (2020 update), vitamin D supplements (2020 update), and zinc supplements (2021 update).
- The baseline assessment tool now includes 12 worksheets covering both ANC (Worksheets 1–4) and PNC (Worksheets 5–8), with shared worksheets for situational analysis summary, policy document mapping, and monitoring indicators.
- Qualitative evidence synthesis (QES) slides have been updated to include findings from both ANC and PNC qualitative reviews documenting values and preferences of women, partners, families, and health workers.
- The revised toolkit was tested in Guinea and Rwanda in 2023 following initial pilot testing in Burkina Faso, India, Rwanda, and Zambia between 2018–2019.
From the guideline
Verbatim
“All babies should be exclusively breastfed from birth until 6 months of age. Mothers should be counselled and provided support for exclusive breastfeeding at each postnatal contact.”
Editor’s perspective
Why this matters for Georgia and the region
Prof. Giorgi Pkhakadze, MD, MPH, PhD
Editor-in-Chief, Georgian Medical Journal · Chair, Public Health Institute of Georgia · WHO consultant, health and migration
As Editor-in-Chief of the Georgian Medical Journal and WHO consultant, I see this toolkit as essential for countries in our region that have committed to strengthening maternal and newborn health within universal health coverage frameworks. Georgia's National Strategy for Maternal and Child Health would benefit from the structured baseline assessment approach, particularly the SWOT analysis to identify implementation barriers such as ultrasound equipment availability in rural primary care facilities and midwifery workforce capacity for the expanded contact schedule. The policy document mapping exercise is especially relevant as Georgia aligns national legislation with International Labour Organization conventions on maternity protection. I would emphasize to Georgian colleagues the recommendation for at least 24 hours of postnatal facility care after birth, which requires reviewing current early discharge practices and ensuring that health information systems can track the four PNC contacts. The main implementation challenge will be ensuring that the increase from four to eight ANC contacts does not create access barriers for women in mountainous regions or lead to supply shortages of essential commodities like iron/folic acid supplements, which requires careful supply chain planning and possibly phased introduction starting in regions with stronger health infrastructure.
ORCID 0000-0001-7609-4515 · Perspective written for the GMJ Guidelines Library, 15 Oct 2026
Applicability
Georgia and the South Caucasus
For Georgia and countries in the South Caucasus and Eastern Europe, this toolkit offers a structured approach to align national ANC and PNC guidelines with current WHO evidence-based recommendations. Countries in the region transitioning from focused ANC (four visits) to the eight-contact model will need to address health workforce capacity, particularly for task-shifting components of ANC delivery to nurses and midwives at primary care level. The toolkit’s baseline assessment tool will help identify gaps in essential supplies (e.g. ultrasound equipment, urine dipsticks, iron/folic acid supplements) and in health information systems to capture new indicators. National programmes should consider the context-specific recommendations: malaria prevention does not apply in most of the region, but TB screening during ANC remains relevant given TB prevalence levels; HIV and syphilis screening protocols should be reviewed against current testing guidelines; and schistosomiasis and helminth interventions are not applicable. The policy document mapping exercise (Worksheet 10) will be particularly valuable for countries aligning maternal and newborn health policies with International Labour Organization maternity protection conventions and ensuring that national legislation supports the enabling environment for implementation, including paid maternity leave and breastfeeding breaks at work.
Questions this guideline answers
Quick answers
What are the main differences between the WHO ANC model and the previous focused ANC approach?
The WHO ANC model recommends eight scheduled contacts (up to 12, at 20, 26, 30, 34, 36, 38, and 40 weeks) compared to the four visits in focused ANC. The model increases contact frequency in the third trimester (five contacts from 30 weeks onwards) when the risk of maternal and perinatal mortality is highest, and emphasizes a positive pregnancy experience through person-centred, rights-based care beyond just risk screening.
Which health workers can provide ANC and PNC services under the WHO models?
The toolkit encourages task-shifting to optimize human resources. Midwives, nurses, and trained community health workers can provide most ANC interventions including nutritional counselling, iron/folic acid distribution, blood pressure measurement, and maternal assessment. More specialized tasks (e.g. ultrasound, clinical management of complications) require doctors or advanced-level clinicians. For PNC, midwives and nurses can conduct maternal and newborn assessment, support breastfeeding, provide contraceptive counselling, and perform universal newborn screening with appropriate training and equipment.
How should countries phase in interventions they cannot implement immediately?
The baseline assessment tool (Output 1, Worksheets 3 and 7) includes a column for phasing plans. Countries can prioritize high-impact, feasible interventions first while planning medium- to long-term scale-up of interventions requiring infrastructure, training, or equipment procurement (e.g. ultrasound before 24 weeks, newborn screening for hearing impairment or hyperbilirubinaemia). The SWOT analysis (Output 2) helps identify barriers and plan implementation strategies, such as piloting in selected districts before national rollout.
What postnatal care is recommended for women and newborns after facility birth versus home birth?
For facility births, women and newborns should receive PNC in the facility for at least 24 hours after birth (Contact 1), followed by three additional contacts at 48–72 hours, 7–14 days, and week 6. For home births, the first contact should occur as early as possible within 24 hours of birth, followed by the same schedule. Universal newborn screening (for hyperbilirubinaemia, eye abnormalities, hearing impairment) should be done before discharge after facility birth or at first facility contact for home births, ideally within the first six weeks.
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- Issuer
- World Health Organization
- Type
- Guideline
- Edition
- 2025
- Replaces
- Toolkit for country adaptation and implementation of the WHO recommendations on antenatal care for a positive pregnancy experience, 2018 (ANC only)
- Status
- Current
- Published
- 2025-06-09
- Languages
- English
- Scope
- Implementation tool for national adaptation of WHO ANC and PNC recommendations
- Audience
- National and subnational policy-makers, programme managers, maternal and child health implementers, ministry of health staff
- Pages
- 70
- Licence
- CC BY-NC-SA 3.0 IGO
- ISBN
- 978-92-4-010516-4
- Evidence
- Implementation toolkit based on GRADE-rated WHO ANC (2016, with updates 2020–2022) and PNC (2022) recommendations; toolkit itself developed through iterative user testing in six countries
- Record history
- Created 15 Oct 2026 · updated 15 Oct 2026 · next check Apr 2027
Toolkit for adaptation of the WHO recommendations for a positive pregnancy and postnatal experience. Geneva: World Health Organization; 2025. Licence: CC BY-NC-SA 3.0 IGO.GMJ Guidelines Library records are original summaries written by the GMJ editorial team from the issuer’s published document and reviewed by a physician. They do not replace the full guideline. The document is the copyright of its issuer and is linked, not hosted. Spotted an error or a newer edition? Tell the Guidelines Desk.
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