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Tobacco

GMJ News knowledge hub · last reviewed September 2026 · Georgian Medical Journal

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Tobacco kills more than 8 million people every year — including around 1.3 million non-smokers exposed to second-hand smoke — making it the world's single largest preventable cause of death (WHO). About 1.25 billion adults use tobacco, with 80% of users in low- and middle-income countries where the industry now concentrates its marketing. The WHO Framework Convention on Tobacco Control — one of the most widely ratified treaties in UN history — and the MPOWER package (taxation, smoke-free laws, plain packaging, advertising bans, cessation support) have measurably cut smoking prevalence, while e-cigarettes and nicotine pouches open a new regulatory battleground that GMJ News follows closely.

Primary sources: WHO fact sheet — Tobacco · WHO Framework Convention on Tobacco Control

Key messages

Leading killer
Tobacco kills more than 8 million people every year — including around 1.3 million non-smokers exposed to second-hand smoke — making it the world's single largest cause of preventable death (WHO).
Scale
About 1.25 billion adults use tobacco worldwide. Around 80% of users live in low- and middle-income countries, where the tobacco industry now concentrates its marketing as high-income markets contract.
All tobacco kills
All tobacco products are harmful — cigarettes, smokeless tobacco, waterpipe/hookah, cigars, and heated tobacco products. There is no safe level of tobacco use.
FCTC and MPOWER
The WHO Framework Convention on Tobacco Control (2003) is one of the most widely ratified treaties in UN history. The MPOWER package operationalises it with six proven policy interventions that have demonstrably reduced tobacco use.
E-cigarettes
Electronic cigarettes and nicotine pouches are not safe alternatives to smoking. Their long-term health effects are not yet fully understood, and they are aggressively marketed to youth — a new regulatory battleground.
Quitting works
Cessation is effective at any age. Quitting smoking before age 40 reduces the risk of dying from tobacco-related disease by about 90%. WHO recommends combining behavioural support with cessation medicines (NRT, varenicline, bupropion).

Key statistics

8M+
deaths/year from tobacco
WHO
1.25B
adults use tobacco
WHO
1.3M
non-smoker deaths from SHS
WHO
80%
of users in LMICs
WHO
22%
of cancer deaths attributable to tobacco
IARC
182
parties to the WHO FCTC
WHO FCTC

Global age-standardised tobacco smoking prevalence (%) 2000-2022 — WHO

Source: WHO global estimates. Includes daily and non-daily smokers of any tobacco product.

Glossary of key terms

MPOWER
WHO
A package of six proven tobacco control measures: Monitor tobacco use and prevention policies; Protect people from tobacco smoke; Offer help to quit; Warn about the dangers of tobacco; Enforce bans on advertising and promotion; Raise taxes on tobacco products.
FCTC
WHO
Framework Convention on Tobacco Control (2003) — the WHO's first global public health treaty, now with 182 parties. It provides the international legal framework for tobacco demand and supply reduction measures.
Second-hand smoke (SHS)
WHO/IARC
Smoke exhaled by a smoker or emitted from the burning end of a cigarette — classified as a Group 1 carcinogen. Kills approximately 1.3 million non-smokers per year. The primary justification for smoke-free legislation.
Nicotine replacement therapy (NRT)
WHO/Cochrane
Pharmaceutical-grade nicotine delivered without tobacco — as patches, gum, lozenges, inhaler or nasal spray — to reduce craving during quitting. Increases cessation success rates by 50-70% compared to placebo.
Plain packaging
WHO/FCTC
Standardised cigarette packaging with no branding — mandated by law in Australia (2012) and subsequently many other countries. Evidence shows it reduces the appeal of tobacco products, particularly to young people.
Heated tobacco products
WHO
Devices that heat tobacco to produce an aerosol — marketed by the industry as reduced-risk alternatives. WHO states they are harmful and addictive and should be regulated as tobacco products.

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Related health topics

CancerCardiovascular diseaseAlcoholChronic respiratory diseaseUniversal health coverageMental health

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