Explainers

Plain-language deep dives for public audiences

Vegan, Gluten-Free, Cruelty-Free: What a Manufacturer’s Declaration Is Worth

A badge on the box, a signed declaration, and an audited third-party certification are three very different things. Here is…

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Can laughter improve health? Researchers launch study to find out

A new research initiative called the Laughter Lab is systematically investigating whether laughter can improve health and wellbeing. The study…

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The Georgian Supplement Market: What the Law Requires — and What Compliance Reviews Find

Georgian law aligns supplement rules with the EU framework on paper. PHIG's documentation of the…

What EFSA Health Claims Actually Mean for Supplements

"EFSA-authorized claim" is one of the strongest evidence signals on a European supplement label —…

Natural vs Synthetic Vitamin E: Why the Molecular Difference Matters

d-alpha and dl-alpha tocopherol are not interchangeable: stereochemistry determines how much vitamin E your liver…

Ubiquinol vs Ubiquinone: The CoQ10 Bioavailability Difference, Explained Simply

Two names for the same molecule in different states — one oxidised, one active. What…

CoQ10 Declines With Age: The Cellular Energy Story

Tissue CoQ10 falls substantially from early adulthood — in the heart by around 40% by…