Explainers

Plain-language deep dives for public audiences

Vegan, Gluten-Free, Cruelty-Free: What a Manufacturer’s Declaration Is Worth

A badge on the box, a signed declaration, and an audited third-party certification are three very different things. Here is…

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Can laughter improve health? Researchers launch study to find out

A new research initiative called the Laughter Lab is systematically investigating whether laughter can improve health and wellbeing. The study…

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What GMP Actually Means in Supplement Manufacturing — and What ISO 22000 Adds

GMP, HACCP, ISO 22000:2018 — the certification alphabet on supplement packaging decoded: what each layer…

How to Read a Supplement Certificate of Analysis, Column by Column

A certificate of analysis is the only document that speaks for the actual batch in…

Astaxanthin, the Membrane-Spanning Antioxidant: Why Molecular Shape Is the Whole Story

One carotenoid can stretch across an entire cell membrane and work on both surfaces at…

The EU Nutrient Reference Value (NRV): What 1,000% on a Label Really Means

NRV percentages confuse more consumers than any other label element: 1,000% sounds alarming until you…

Vitamin D: Who Is Actually Deficient — and How Do You Know?

Vitamin D status is one of the few nutrition questions with a definitive blood answer.…